Billboard advertising is a well known and strategic method to create brand awareness. This method has proven to be effective in publicizing products and services to many people.
But does all advertisement lead to sale? The answer to this is no.
The rule of seven in marketing states that a customer needs to see or hear a business message 7 times before they purchase that product or service.
How many small business owner can afford billboard advertisement fee for up to 7 times? The number is lower than you can think of as a billboard advertisement on times Square is more than $10,000.
So what other effective method can a small business owner use to advertise their business? This method is been called the 'Billboard Backpack'.